World Best Airlines

From modest beginnings as a one-plane airline that first flew in 2000,Lion Air has navigated its way through the turbulence in the wake of thefinancial crisis that blew through the region in 1997 to emerge as Indonesia’s leading budget airline carrier. Today, we operate 37 planes flying to notonly all of Indonesia’s major cities and wondrous tourist destinations, butto Singapore, Penang and Kuala Lumpur as well. And we’re just taking off.The financial crisis that hit Asia in 1997 affected many industrial sectors instantaneously, resulting in a flow-on affect on the regional airline industrythat can only be described as catastrophic. Industry players witnessed asevere decline in business travel, while tourists downgraded to lower-class seats, postponed their trips or simply cancelled them.With the prevailing conditions so adverse and the airline industry operatingon extremely tight margins to begin with, some considered launching a new airline foolhardy in the extreme. We didn’t think so then and obviously wedon’t think so now. Lion Air embraced the situation, using the circumstancesin our favor to enhance our competitive advantage resulting in lower-priced fares and superior service and on-time performance.In 2005, Lion Air had the biggest market share in Indonesia, a vast, resource-rich archipelago that has shaken free of the fallout of the economic crisisand recently elected a new President who is leading the nation into the new millennium. With future forecasts predicting blue skies ahead and a vastmiddle to upper-class having more spending power, Lion Air promises toutilize our ingenuity and innovation to expand our position among our target market, not only in Indonesia but throughout the Asia-Pacific region. Wehope you enjoy the ride.